Amateur Radio promotion project
launched in Northeast Ohio



CLEVELAND, OHIO, –

A major new Amateur Radio promotion and recruitment
campaign is underway in Northeast Ohio involving
radio clubs throughout the Greater Cleveland area and beyond.
The goal is to reverse the decline in new licensees
through a coordinated effort to publicize ham radio’s
appeal and its value as an important emergency radio resource.

Among the promotional tools produced for the program
is a new 21-minute promotional video,
“Amateur Radio: Wireless Window to the World.”
Designed to introduce the public to ham radio,
it shows area operators conducting emergency drills
and using radios in cars, boats, planes and
a hot air balloon. Scenes show Amateurs in foreign
locales,including the Himalayan Kingdom of Bhutan (A52A),
and Norfolk, England. People from all walks of life,
ages, and nationalities appear,
showing the broad appeal of our hobby.

Co-sponsors of the project are the Hamfest Assoociation of Cleveland
Cleveland Chapter One of the Quarter Century Wireless Association.
Support also is being provided by several area radio
clubs and individual contributors.
Additional matching funds were provided by the
Hamfest Association of Cleveland.
The promotional effort complements the ARRL’s “Hello”
campaign that positions Amateur Radio in the light of the
21st century, focusing on its universal appeal even in
today’s technology-rich society.

The Cleveland-area program involves a four-step process.
First, promotion and publicity will focus on raising public
awareness of ham radio. Second is prospecting for persons
interested in our hobby. Next, radio clubs and a volunteer
“Elmer Corps” will work with individuals who are interested
in becoming licensed. The last step is helping persons
prepare for the licensing exam through individual study
or radio club classes.
Success depends upon solid links between each step.

“Publicity is important, but it’s not enough,” comments
Devere “Dee” Logan, W1HEO, an accredited public relations
counselor and member of the steering committee.
“Our challenge is finding ways to welcome interested
persons and communicate the fun and excitement of our
hobby in ways that will lead to more licensed hams.
Radio clubs and volunteer “Elmers” are critical to
the process,” he added.

Radio clubs participating in the promotion project are
being equipped with the promotional video DVD and a 50-page
how-to manual or “Toolkit,” explaining the basics of
conducting a variety of promotional activities.
The Toolkit explains the four-step process of recruiting
new Amateurs, publicity basics including use of the
new video, displays, fliers, and news releases.
The contents are based upon established professional
practices of journalists, marketing and public relations
specialists, plus years of radio club experience.
The manual is designed for use by average radio Amateurs.

As the ham radio promotion project moves ahead,
Northeast Ohio radio clubs will share their experiences
in conducting specific promotional activities resulting
in a “best practices” database. Banners, displays,
feature articles and broadcast announcements will be
produced and a network of “Elmer Corps” volunteers will
be formed. Additional Information on the program and
the promotional video is available on the Internet at
www.neoham.org.